Conceptual Selling

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“You aren’t selling a car… you’re selling a dream!” Conceptual selling focuses on the idea that prospects buy the concept that a product is based on. In other words, they buy the concept of the solution and not the solution itself. For example, a car salesperson might explain how a competitor’s vehicle may have specific, future issues, which their model avoids.<br><br>This process adopts 5 stages of questions: confirmation, new information, attitude, commitment, and basic-issue questions. A salesperson who uses conceptual selling helps their prospect visualize their future needs and positions their product as the solution. This course will explain how to do it.<br><br><strong>By the end of this course, you’ll be able to:</strong><br><br>• Understand what conceptual selling is and apply it as a salesperson<br>• Adopt the 5 stages of questions in conceptual selling<br>• Identify essential conceptual selling tips<br><br><strong>Why take this course?</strong><br><br>The conceptual-selling methodology helps you avoid listing the generic features and benefits of a product. If you work in the sales profession, conceptual selling can help you show prospects how a specific product can help them. This course will help you understand the conceptual-selling methodology and how to adopt the 5 stages of questions in conceptual selling. You’ll also learn essential conceptual-selling tips to encourage a successful sale.<br><br>15 mins | SCORM | Infographic